 | In 1933, René LACOSTE and André GILLIER, the owner and President of the largest French knitwear manufacturing firm of that time, set up a company to manufacture the logo-embroidered shirt. The champion had designed this for his own use on the tennis court, as well as a number of other shirts for tennis, golf and sailing - as can be seen in the first catalogue, produced in 1933. This was the first time that a brand name appeared on the outside of an article of clothing - an idea which has since become extremely successful. |
