 | ECCO has chosen to operate in all segments of the footwear market and in selected segments of the sports shoe market in which ECCO’s products can play a leading role, for example Golf , Outdoor, Walking and Running. The core of ECCO’s product strategy is and will continue to be products based on direct injected technology. This technology is ECCO’s distinctive mark, and together with innovative strength and functionality it represents the philosophy behind ECCO. The large raise in sales over the years proves that the combination of these competencies is very popular with our customers. New, exciting products increase attention and sales and contribute to extending the limits of the technical capabilities of our factories. ECCO masters the production technology better than anyone, and the integral partnership between design, product development, brand development, tanneries, production and distribution is one of the keys to understanding ECCO’s business philosophy and results. |
